FTC Calls Butt-Shaping Shoes Bogus

FTC Calls Butt-Shaping Shoes Bogus

AdAge:

“[We’re here] to remind advertisers big and small that they must have adequate proof for the claims they make in their ads,” said David Vladeck, director at the Federal Trade Commission. Reebok’s claims that the shoes strengthened and toned leg and buttock muscles “didn’t withstand scrutiny. Consumers expected to get a workout, not worked over.”

Hah!

What do you think?

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